| Perfectly Indexed |
By J Allan Studios on 9/22/2008 |
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| | | | | Jessica Hagy at Indexed captures the essence of the need for advertising in her September 9, 2008 post. |  | | Comments
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| If It Ain’t Broke Don’t Fix It |
By J Allan Studios on 1/5/2008 |
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| | | | | At the end of the day, business is all about endearing yourself to your customers so they keep coming back and recommend you to others. If you’ve got something that’s working for you to do just that, don’t mess with it! | | | | Comments
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| Are You Stealing Your Logo? |
By J Allan Studios on 10/20/2007 |
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| | | | | Do you know that you do not own much of the work others do for you! I’m referring to copywriters, graphic artists, web designers, photographers, etc., those who create things for you, your business or even a non-profit organization "own the rights to them." Yes, the logo they create for you, they own. Didn't realize that? Even a contract a lawyer creates for you – you can't just give to a friend to use! Read on. | | | | Comments
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| WIIFM? |
By J Allan Studios on 9/1/2007 |
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| | | | | It’s important to put some useful content in every sales and marketing effort you make. Whether it’s a joke, a link to a website, or starting your ad with some useful statistics, there better be something other than “Look at what I’ve got!” in your messaging or it’s in one ear, out the other. | | | | Comments
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| Branding - get it done right |
By J Allan Studios on 9/1/2007 |
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| | | | | Effective branding means reaching the right people with the right message. So be careful not to choose taglines that appeal to only a very narrow market segment. Or run multiple campaigns that reach many segments in unique ways – but convey the same underlying message. | | | | Comments
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| Who you talkin' to? |
By J Allan Studios on 9/1/2007 |
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| | | | | By keeping your writing and speaking simple you get your message across clearly and avoid losing your audience’s interest – which means easier writing and more sales! | | | | Comments
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